Researchers at New Mexico State University evaluated if a simple change in the design of shopping carts helps people make better decisions about the food they buy.
The researcher team marked a line with yellow duct tape across the width of shopping carts, and placed a sign on the cart asking shoppers to place fruit and vegetables in front of the tape line, and the rest of their groceries behind the line.
Found an 102% increase in purchasing of fruits and vegetables with that simple sign and line.
BOTTOM LINE:
The design of our environment effects our decisions, not only for food, but also for sleep and movement. Lots more on this in future posts.
The design of our environment effects our decisions, not only for food, but also for sleep and movement. Lots more on this in future posts.